SaaS Metrics — April 2026

KPIs

$48,200 MRR +12.3%

1,847 Active Users +8.1%

3.2% Churn Rate -0.5pp

62 NPS Score +4

2.1h Avg. Ticket Time -18%

Revenue by Plan

Plan	Customers	MRR	ARPU
Free	12,403	$0	$0
Starter ($9)	1,204	$10,836	$9.00
Pro ($29)	847	$24,563	$29.00
Enterprise ($99)	129	$12,771	$98.92

Acquisition Channels

Channel	Signups	Paid Conv.	CAC
Organic Search	3,204	4.2%	$0
Product Hunt	1,847	6.8%	$0
Google Ads	892	3.1%	$42
Twitter/X	634	2.4%	$8
Referral	421	12.3%	$0
Cold Email	156	1.8%	$67

Feature Usage (Last 30 Days)

Feature	Users	% of Active
Doc publish	1,523	82%
Kanban board	647	35%
Changelog	312	17%
API / CLI	284	15%
Comments	198	11%
Custom themes	156	8%

Notes

- MRR growth accelerating — Product Hunt launch drove 1,847 signups in first week - Churn down for third consecutive month, Pro plan retention at 97% - Referral channel has highest paid conversion at 12.3% — consider referral program - Enterprise pipeline: 8 deals in negotiation, expected close in May - CLI/API usage growing 22% MoM — validates AI-agent positioning